Jack Hinks is a recognisable name on the Edinburgh singer-songwriter circuit, having been performing for seven years. He’s now back with his latest project Hinks, for which the singer has cleverly hand-selected six musicians to form his next vision.
The band released their latest video, ‘No One’, from their forthcoming EP Icarus, available for download on 25th June, along with a live launch party on 24th June at Voodoo Rooms.
From the second that the video for ‘No One’ starts you are seized by the haunting atmosphere, you are met by a faceless dancer in the desolate surroundings and factory rustically clank like something from a horror movie. You can see all the thought and work that’s gone into ‘No One’. It is usually relaxed and haunting for a song with such crunch to it. Jack Hinks stares down the lens and he almost sounds detached and numb – which is unusual in Jack’s singing – to the subject at hand, adding to the eerie sounds of the overall song. The vocals are backed up flawlessly by Fiona, whose vocals layer a velvet like finish. ‘No One’ is a song that keeps giving – that takes a change in direction and is broken down with a middle eight and builds up to dramatic finale.
Each of the musicians appear branded with the See No Evil, Hear No Evil, Speak No Evil trademark in black paint – a very clever metaphor that tells a deeper story throughout the video.
Hinks spoke about the track, saying: “The story behind the song is of an erotic dancer in a seedy part of town and her fears in her line of work, the reality that she could be murdered or disappear and leave virtually no trace. I used the three monkeys metaphor to symbolise the lack of investigation or care with such a subject or taboo.”